diff --git a/src/ocrmypdf/_sync.py b/src/ocrmypdf/_sync.py
index 1d256c92..f15dbbaf 100644
--- a/src/ocrmypdf/_sync.py
+++ b/src/ocrmypdf/_sync.py
@@ -165,6 +165,12 @@ def exec_page_sync(page_context):
                 visible_image_out = create_visible_page_jpg(
                     visible_image_out, page_context
                 )
+            visible_image_out = (
+                page_context.plugin_manager.hook.filter_page_image(
+                    page=page_context, image_filename=Path(visible_image_out)
+                )
+                or visible_image_out
+            )
             pdf_page_from_image_out = create_pdf_page_from_image(
                 visible_image_out, page_context
             )
diff --git a/src/ocrmypdf/example.py b/src/ocrmypdf/example.py
index 73b1b544..926831c3 100644
--- a/src/ocrmypdf/example.py
+++ b/src/ocrmypdf/example.py
@@ -1,13 +1,15 @@
 import logging
 
+from PIL import Image
+
 from ocrmypdf import hookimpl
 
 log = logging.getLogger(__name__)
 
 
 @hookimpl
-def install_cli(parser):
-    parser.add_argument('--invert', action='store_true')
+def add_options(parser):
+    parser.add_argument('--grayscale-ocr', action='store_true')
 
 
 @hookimpl
@@ -22,7 +24,15 @@ def validate(pdfinfo, options):
 
 @hookimpl
 def filter_ocr_image(page, image):
-    if page.options.invert:
-        log.info("inverting")
-        return image.invert()
+    if page.options.grayscale_ocr:
+        log.info("graying")
+        return image.convert('L')
     return image
+
+
+@hookimpl
+def filter_page_image(page, image_filename):
+    output = image_filename.with_suffix('.jpg')
+    with Image.open(image_filename) as im:
+        im.save(output)
+    return output
diff --git a/src/ocrmypdf/pluginspec.py b/src/ocrmypdf/pluginspec.py
index 76eed1cc..3a9620c4 100644
--- a/src/ocrmypdf/pluginspec.py
+++ b/src/ocrmypdf/pluginspec.py
@@ -16,6 +16,8 @@
 # along with OCRmyPDF.  If not, see <http://www.gnu.org/licenses/>.
 
 from argparse import ArgumentParser, Namespace
+from pathlib import Path
+from typing import Optional
 
 import pluggy
 from PIL import Image
@@ -49,11 +51,15 @@ def validate(pdfinfo: 'PdfInfo', options: Namespace) -> None:
 
     options contains the "work order" to process a particular file. pdfinfo
     contains information about the input file obtained after loading and
-    parsing.
+    parsing. The plugin may modify the options. For example, you could decide
+    that a certain type of file should be treated with ``options.force_ocr = True``
+    based on information in its pdfinfo.
 
     The plugin may raise InputFileError or any ExitCodeException to request
-    normal termination. If the plugin raises another exception type, ocrmypdf
-    will abort with an error and hold the plugin responsible.
+    normal termination. ocrmypdf will hold the plugin responsible for raising
+    exceptions of any other type.
+
+    The return value is ignored. To abort processing, raise an ExitCodeException.
     """
 
 
@@ -64,3 +70,19 @@ def filter_ocr_image(page: 'PageContext', image: Image) -> Image:
     This is the image that OCR sees, not what the user sees when they view the
     PDF.
     """
+
+
+@hookspec(firstresult=True)
+def filter_page_image(page: 'PageContext', image_filename: Path) -> Path:
+    """Called to filter the whole page before it is inserted into the PDF.
+
+    A whole page image is only produced when preprocessing command line arguments
+    are issued or when ``--force-ocr`` is issued. If no whole page is image is
+    produced for a given page, this function will not be called. This is not
+    the image that will be shown to OCR.
+
+    ocrmypdf will create the PDF page based on the image format used. If you
+    convert the image to a JPEG, the output page will be created as a JPEG, etc.
+    Note that the ocrmypdf image optimization stage may ultimately chose a
+    different format.
+    """